Focused analysis of developments shaping intellectual property, legal practice, brands, technology, media, policy, and modern business.
Artificial intelligence is reshaping the mechanics of federal trademark examination. New USPTO tools may accelerate processing, improve access to information, and strengthen trademark searching—but greater technological capacity does not replace the legal judgment required to evaluate registrability and risk.
Generative AI is challenging traditional boundaries among intellectual property, publicity, privacy, and identity rights. The proposed NO FAKES Act of 2026 would create federal protections against unauthorized digital replicas of an individual’s voice and visual likeness, raising a larger question: who owns your identity in the age of AI?