George Sciarrino
Founder and Managing Attorney, SCIO Law
Miami, Florida
Email: george@sciolaw.com
Phone: +1 646.833.8111
George Sciarrino is the founder and managing attorney of SCIO Law. For more than 12 years, he has advised Fortune 500 companies, internationally recognized brands, businesses, entrepreneurs, and creators on complex intellectual property, commercial, and litigation matters.
Admitted to practice in Florida, New York, and New Jersey, George also serves as a FINRA arbitrator. His published work has been cited in law reviews, and he is the founder and editor of Case & Effect.
Latest Articles
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Issue No. 2: The AI in Government Issue
Issue No. 2 explores how artificial intelligence is reshaping trademark examination, legal analysis, and intellectual property strategy. This issue examines the USPTO’s expanding AI toolkit, trademark distinctiveness, trade-secret timing, copyright damages, and practical approaches to identifying and protecting intangible assets.
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OpenAI v. EUIPO: Recognition Does Not Equal Distinctiveness
The EU General Court upheld the partial refusal of OPENAI as a trademark, finding the term descriptive for certain AI-related goods and services. The decision highlights a recurring tension in brand strategy: a name that clearly communicates what a business does may also be more difficult to protect as a trademark.
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Issue No. 1: The Digital Identity Issue
Issue No. 1 explores how artificial intelligence is transforming brand creation, trademark strategy, digital identity, and intellectual property protection. This edition examines AI-assisted branding, international trademark rights, the proposed NO FAKES Act, and practical strategies for protecting brands in an increasingly AI-driven marketplace.
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Preparing Your Brand for an AI-Driven Future
Artificial intelligence, digital marketplaces, and global commerce are accelerating changes in intellectual property law. Businesses that proactively evaluate their trademarks, copyrights, licensing practices, AI policies, domain names, and brand protection strategies will be better positioned to manage emerging risks and protect long-term value.
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USPTO Brings Scout LLM to Trademark Examination, Expanding Its AI Toolkit
Artificial intelligence is reshaping the mechanics of federal trademark examination. New USPTO tools may accelerate processing, improve access to information, and strengthen trademark searching—but greater technological capacity does not replace the legal judgment required to evaluate registrability and risk.
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AI Is Reshaping Trademark Strategy
Artificial intelligence can generate names, logos, slogans, and other brand assets within minutes—but AI-generated does not mean legally available or protectable. Businesses using AI-assisted branding should consider trademark clearance, ownership and licensing terms, human involvement, and long-term portfolio strategy before investing in a new brand.
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The NO FAKES Act and the Emerging Federal Framework for Digital Identity
Generative AI is challenging traditional boundaries among intellectual property, publicity, privacy, and identity rights. The proposed NO FAKES Act of 2026 would create federal protections against unauthorized digital replicas of an individual’s voice and visual likeness, raising a larger question: who owns your identity in the age of AI?
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Protecting Trademarks in a Global Digital Economy
Digital commerce allows brands to reach international customers faster than ever, but trademark rights generally remain territorial. Businesses expanding across borders should consider how international filings, early clearance, and ongoing monitoring can protect brand value and reduce the risks of entering new markets.