AI-Generated Branding

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    Preparing Your Brand for an AI-Driven Future

    ByGeorge Sciarrino

    Artificial intelligence, digital marketplaces, and global commerce are accelerating changes in intellectual property law. Businesses that proactively evaluate their trademarks, copyrights, licensing practices, AI policies, domain names, and brand protection strategies will be better positioned to manage emerging risks and protect long-term value.

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    AI Is Reshaping Trademark Strategy

    ByGeorge Sciarrino

    Artificial intelligence can generate names, logos, slogans, and other brand assets within minutes—but AI-generated does not mean legally available or protectable. Businesses using AI-assisted branding should consider trademark clearance, ownership and licensing terms, human involvement, and long-term portfolio strategy before investing in a new brand.